Advocacy, Toward better care, Videos

run for your life!

This video by rock band Foo Fighters hits the nail on the head.

It captures in words, music, lyrics, intensity, and visuals what I imagine underlies the “challenging behaviours” of many people who live with dementia in LTCFs, the conditions of many of which would make anyone want to escape.

I wonder if the idea was perhaps sparked by this creative video advertisement called Breaking Free developed on spec for and ultimately rejected by running shoe makers (it subsequently went viral).

I love the lyrics in particular. Oh, and of course the escapees…


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